Graham Rahal and Rahal Letterman Lanigan is expanding its partnership with Dale Earnhardt Jr.’s High Rock Vodka company.
The company will be have a primary paint scheme for the first race of the Iowa Speedway doubleheader weekend and will serve as an associate sponsor for the rest of the 2022 IndyCar season.
“I’m looking forward to working with Sugarlands in this new category, as well as with Dale and Amy,” Rahal said in a press release. “As the Earnhardt’s know, our sport has some of the most devoted fans who pride themselves in supporting our sponsors. Sugarlands and High Rock have a fun product, not only to enjoy, but in the experience they want their consumers to have from the fun ‘shines to the High Rock Moments and toasting to milestone memories in one’s life. There’s no doubt we’ll have a few of these High Rock Moments ahead of us this year to celebrate, and I’m looking forward to raising a glass of High Rock when it’s time to do so!”
The paint scheme for race No. 1 of the Iowa doubleheader can be seen below:
We’ll be enjoying some #HighRockMoments for sure this year! Looking forward to representing @highrockvodka at Iowa in July and enjoying their spirits with every milestone moment along the way! pic.twitter.com/X0BPpgIDQQ
— Graham Rahal (@GrahamRahal) April 26, 2022
Working with Digital Ally, Inc. and musical artist O.A.R., the team and vodka company say it will present, ‘one of the more unique liveries in NTT IndyCar Series history,’ during the August race in Nashville.
“Working with the team at Rahal Letterman Lanigan has been a fantastic experience and expanding our partnership to include the High Rock brand is a natural fit,” Sugarlands Chief Revenue Officer Patrick Sullivan said in the release. “Integrating High Rock into our RLL partnership will increase awareness to a whole new group of racing fans while creating unique branding and activation opportunities, like the O.A.R. paint scheme in Nashville.”
The NTT IndyCar season continues this weekend, as the series races at Barber Motorsports Park before heading to Indianapolis for the month of May. The action is scheduled to start at Noon with television coverage provided by NBC.
