Toyota is expanding its partnership with World Racing Group and the World of Outlaws national tours in 2023, and will become ‘the official vehicle of the World of Outlaws’ in the process.
The manufacturer, which sponsored the Xtreme Outlaw Midget Series in 2022, is apart of helping the series expand to 35 races in 2023.
“We are extremely pleased Toyota saw so much value in working with us last season on the Xtreme Outlaw Midget Series that they expanded their partnership going forward to include the Official Vehicle across our national tours,” World of Outlaws CEO Brian Carter said in a release. “Our team continues to build and deliver attractive programs that benefit companies, competition and fans.”
The company, which has progressively entered into dirt racing through its engine program and other ventures, is now putting more money into the sport.
The deal also includes sponsorship of the dash races ahead of each A-Main throughout the year. It will simply be titled the Toyota Dash in 2023.
“The World of Outlaws as a series has an incredible fan base within the dirt community and that was something that Toyota wanted to become more involved with this season and we hope the fans enjoy seeing our Toyota Tundras pacing the fields across the country,” Paul Doleshal, group manager, Toyota Racing, said in the release. “Our support of the Xtreme Outlaw Midget Series last season was also a strong addition to our TRD driver development program and we look forward to seeing talent continue to be cultivated through that series as well.“
