Interstate Batteries is changing its marketing approach in its sponsorship of Joe Gibbs Racing for the 2023 NASCAR Cup Series season.
The longtime NASCAR sponsor will have primary sponsorships on each of the four Joe Gibbs Racing cars during the year.
Limited specifics have been announced as far as the number of races goes for Interstate Batteries.
Below, the company announced the news in a tweet with each of the four cars wrapped in the familiar green:
🔋 It’s a family affair 🔋
Announcing Team Interstate for 2023, with primary sponsorships in select races across JGR’s entire #NASCAR Cup Series lineup!#TeamInterstate pic.twitter.com/tR5erNoc2a
— Joe Gibbs Racing (@JoeGibbsRacing) February 1, 2023
Christopher Bell will drive in the Interstate Batteries colors during Sunday’s Busch Clash at the LA Coliseum, which kicks off with heat races on FOX at 4:00 p.m. CT where it will air across the night.
Ty Gibbs will then be in the Interstate Batteries No. 54 for the Daytona 500.
