Monday morning, Busch Light announced a new, three-year commitment to supporting female drivers in all levels of NASCAR.
The deal includes a $10 million commitment to support the group of drivers and will debut in an ad deal during the Daytona 500.
“This first-of-its-kind program is focused on addressing the one number that needs the most attention in NASCAR – zero women drivers are currently competing in the sport’s highest level,” the press release stated. “As one of the only large-scale sports organizations where women and men compete directly, accelerating gender equality in NASCAR presents a major and immediate opportunity to advance diversity in sports, both today and for future generations.”
The first group of athletes include NASCAR’s Jennifer Jo Cobb, Brittney Zamora, Natalie Decker, ARCA’s Toni Breidinger, Stephanie Moyer, the Whelen Modified Tour’s Melissa Fifield, and Canada’s Amber Balcaen.
“I know firsthand that women drivers in NASCAR face obstacles in advancing to the highest levels of the sport,” Breidinger said in a release. “But the track doesn’t know gender, the car doesn’t know gender, so gender is irrelevant. At the end of the day, we’re all drivers on the same track racing towards the same goal. I’m proud to take part in the Busch Light Accelerate Her program alongside other women drivers because it’s not only an incredible new stream of direct support, but it’s the first real step toward spotlighting the gender imbalance.”
“Busch Light is a leading sponsor who’s paving the way for women drivers to accomplish their dreams of competing at the highest levels of our sport,” vice president of partnership and marketing for NASCAR, Michelle Byron said. “The Accelerate Her program will provide tremendous exposure and support as they rise through the ranks in our developmental and national series. Alongside our sponsorship partner, NASCAR is equally committed to creating an inclusive sport where the most talented drivers, regardless of gender, have the opportunity to compete on the biggest stage.”
