The All Stars have a new title sponsor, and it comes in the way of long time streaming partner FloRacing, for the 2021 season.
The streaming service is joining forces with Mobil 1 to become the face of Tony Stewart’s Midwest/East Side sprint car tour.
“It’s been an incredible year working with Tony Stewart and his team,” CEO and Co-Founder, FloSports Mark Floreani said. “Our partnership built a solid foundation that has allowed us to create an experience that motorsports fans love. The All Stars team shares our vision for the future of dirt track racing and we’re excited to continue our collaboration to grow the sport in the years ahead.”
The deal also extends FloRacing’s partnership with the series through the 2028 season.
The tour will officially be known as the FloRacing All Star Circuit of Champions presented by Mobil 1 for at least the 2021 season.
“We were obviously ecstatic about our partnership in 2020, the first year of our agreement,” Stewart said in the release. “It’s not very often that both sides are on the same page and want to renegotiate terms so quickly. We met Mark (Floreani) and his team in Austin in 2019 and immediately connected on his passion to grow motorsports within the FloSports family. Flo has delivered on every expectation and we look forward to the All Stars carrying the flag for their motorsports programming for many years to come.”
The All Stars will start their points portion of the season in three weeks as they visit Attica Raceway Park on April 2 and 3. As always, the racing can be streamed live on FloRacing.
